LATEST News

Could neck training help ski racers keep their eyes steady and react to rough terrain? Dr. Theo Versteegh explores its potential role in performance and injury prevention.

Freddy Carrick-Smith climbed from a tie for 21st to 12th in Sölden, earning his first World Cup points and making British men’s GS history.

Beaver Creek has started snowmaking and invested in an automated system for Birds of Prey’s lower third ahead of the largest Stifel Birds of Prey FIS Ski World Cup yet.

A knee-support idea Michael Decker doubted helped launch Opedix. Discover how curiosity, biomechanics and on-snow testing shaped the directional compression base layers available through SYNC Performance.

Alex Leever returned to the ski racing community with a new purpose. As SYNC Performance’s CEO, he brings a racer’s perspective to clothing, protective gear and the relationships that help athletes and families trust the company.

Jim Taylor's PrimeMind 3.0 expands mental training beyond athletes to support coaches, parents and teams. Discover how the platform aims to make mental development a consistent part of ski racing.

Loveland Ski Club’s new partnership with SYNC helps families find the right fit, simplifies team gear ordering and gives the whole club access to preferred pricing.

After watching a young racer spend hours preparing his skis only to toss them into a bag, lifelong skier and inventor Tad Barrows saw a problem worth solving. Nearly two decades later, that moment has become SkiSoxx.

FIS has named Raimund Plancker its new Chief Race Director for men's alpine skiing. The former Italian national team coach replaces Markus Waldner on November 1, with his first assignment scheduled for the World Cup slalom in Levi, Finland.

Twenty years after Didier Cuche helped introduce HEAD Supershape to the skiing world, the Swiss racing legend returns to celebrate a limited-edition e-Magnum that combines World Cup heritage with modern carving performance.

After winning the Sölden World Cup opener, Lucas Pinheiro Braathen explains how Olympic gold transformed his motivation, renewed his curiosity and inspired his pursuit of super-G and the overall World Cup title.

Lucas Pinheiro Braathen wins a thrilling Sölden men's giant slalom as three of the final four racers take the lead. River Radamus finishes fourth, while Freddy Carrick-Smith earns his first World Cup points.

Lucas Pinheiro Braathen leads the Sölden men's World Cup GS opener. Seven high-bib racers advance, including Great Britain's Freddy Carrick-Smith, while River Radamus leads the American challenge.

Reigning World Cup and Olympic GS champion Lucas Pinheiro Braathen leads the Sölden men’s opener. See the start list, WCSL rankings, U.S., Canadian and British starters, race times and how to watch.

Valérie Grenier underwent another ACL reconstruction and a medial meniscus repair after her Sölden training injury. She says surgery went smoothly and is motivated to begin rehab.

Paula Moltzan claimed her first World Cup victory in Sölden, edging Lara Colturi by just 0.01 seconds as Emma Aicher completed the podium in a dramatic season opener.

Celebrate 20 years of HEAD Supershape and enter to win a pair of Limited e-Magnum skis. The giveaway runs October 24–26 and is open to U.S. residents only.

Mikaela Shiffrin leads the Sölden women’s giant slalom after run one, with Sara Hector close behind, Britt Richardson fourth and five Americans advancing.

The 2026-27 women’s World Cup opens in Sölden with Julia Scheib defending, eight U.S. starters, Petra Vlhová returning and a 67-racer field.

Seven years after her breakthrough Sölden win, Alice Robinson returns to the Rettenbach with a super-G victory behind her and giant slalom in focus.

Enter the first Žampa Cup and Ski Racing Media giveaway to win a Team Žampa Spyder jacket in size small and Pedro mascot. Open to European residents only.

A mentor and leader in alpine ski racing for nearly 40 years, Sue Schwartz receives the 2026 Dee Read Memorial Award for her dedication to the sport.

Shiffrin is changing her early-season approach as Odermatt begins a bid for a sixth straight overall title.

After surgery for chronic jumper’s knee ended his Olympic season, the 2024 Sölden winner returns to World Cup racing with adjusted expectations and a new training mindset.

Ski Racing Media’s Katie Twible joins Skiing Is Believing to break down the 2026/27 women’s World Cup season, from key storylines to crystal globe predictions.

Ski Racing Media, SYNC Performance, Nordica, SHRED., and TOKO are giving three lucky winners over $4,600 in ski gear and apparel. Enter by November 6 for your chance to win.

The BILLA Žampa Cup expands to seven countries across two continents for 2026/27, with a Dubai debut and a new Ski Racing Media partnership featuring stories and giveaways.

Katie Rowekamp won a time trial for one of two U.S. starts. The 17-year-old Stifel U.S. Ski Team member will make her World Cup debut Saturday in Sölden.

Swedish World Cup racer Fabian Ax Swartz joins SHRED. ahead of the 2026/27 season, gaining support as he pursues his racing career independently.

Every alpine World Cup race will stream live on Peacock in 2026-27, with free full-race replays available on YouTube after 24 hours. Here's how the new broadcast agreement works and when to watch the Sölden opener.