Psychology
Ski racers at every level hit performance plateaus. Dr. Jim Taylor explains why progress stalls and how athletes can break through with better mindset, risk, and training habits.
Dr. Jim TaylorDec 09, 2025You don’t have to wait until winter to train your mind for ski racing. In this article, performance psychologist Dr. Jim Taylor explains how athletes can build focus, confidence, and mental toughness in the gym—rep by rep—just like they build strength and endurance.
Dr. Jim TaylorAug 04, 2025Mental training is often overlooked in ski racing, despite being just as important as physical conditioning and technical work. This article breaks down six key principles—used in every successful training plan—that can transform your mental preparation into a consistent, structured, and effective part of your performance.
Dr. Jim TaylorJul 24, 2025Burnout isn’t a sign of weakness; it’s data. Instead of seeing burnout as failure, we can treat it as valuable feedback and an opportunity. Learn more.
Katie TwibleJun 25, 2025Phil McNichol is on a mission to help clubs and academies unlock their full potential! Learn how to escape the endless cycle that hinders success and embrace strategies for growth both on and off the slopes.
Ellie HartmanApr 25, 2025With just a month left in the season, how you approach these final races can define your winter. Whether you’re riding the momentum of a breakout year, looking to turn a decent season into a great one, or trying to salvage a disappointing campaign, now is the time to push your limits. Will you play it safe or go all in? Click to find out how to finish strong and make the most of every remaining race.
Dr. Jim TaylorMar 20, 2025Ski racing demands more than technical skills—it calls for an attitude that embraces risk and shuns regret. I have worked with racers from juniors to World Cuppers and consistently see that those who commit fully, even in the face of uncertainty, avoid the lasting sting of regret that comes from playing it safe.
Dr. Jim TaylorFeb 26, 2025Stef Fleckenstein, a SYNC Independent Athlete, has faced the toughest challenges in alpine ski racing. She remains determined to return to the World Cup circuit, and her approach to mental resilience offers valuable lessons for any athlete.
Press ReleaseJan 31, 2025Our ski racing family mourns the loss of another family member with profound sadness, 19-year-old Matilde Lorenzi, a rising star from Italy, who sustained injuries from a training accident. This article expands on ways to come together as a community to grieve and move through difficult conversations.
Dr. Jim TaylorNov 11, 2024Jim Taylor gives advice to parent's when their kids decide to leave the sport of ski racing. Learn more.
Dr. Jim TaylorNov 01, 2024Every winter, in December, January, and February, I get calls from national team athletes and parents of young racers struggling mentally in their ski racing with big races coming up. They want me to fix them somehow quickly. Though I think I’m pretty good at what I do, I’m no miracle worker!
Dr. Jim TaylorMay 22, 2024After a long and demanding winter, the 2023-24 race season is over. You’ve had some downtime to catch up on school and get some much-needed rest and recovery, both physically and mentally. You may also be already looking toward next winter. But before you file the 2023-24 race season away, you want to act on a famous saying, “Those who do not learn from history are bound to repeat it.” In other words, if you don’t reflect on last season, you may miss out on some essential lessons you can use for next season to continue progressing toward your ski racing goals.
Dr. Jim TaylorMay 03, 2024The frequency of these season-ending injuries is alarming for the racers and the many fans of the White Circus, who missed seeing their heroes demonstrate power, agility, and courage as they hurtle down the mountains at high speeds.
Dr. Jim TaylorMar 26, 2024One of the first questions I ask racers and coaches I work with is: Should you race like you train or train like you race? The most frequent response is: You should race like you train. This answer makes sense. When you train, you’re relaxed and not under pressure, focused solely on skiing your best. Why wouldn’t you want to feel like that in a race?
Dr. Jim TaylorFeb 12, 2024Featured Image: GEPA pictures/Andreas Pranter Does Technology Use Hurts Ski Racers? I have a lot
Dr. Jim TaylorDec 20, 2023One of the biggest lessons I've learned over my many years in our sport, as a racer and as a mental coach, and one that many young racers need help understanding, is that training does matter. Too often, racers waste their time during training; the things necessary for quality training are only there sometimes. I can't tell you how much it irritates me when I'm on the hill working with young racers and seeing them do things that prevent them from getting the most out of their training.
Dr. Jim TaylorDec 04, 2023In my last ski racing post, I shared recommendations on being the best ski racing
Dr. Jim TaylorNov 20, 2023Photo Credit: Tucker Marshall In my recent ski racing articles, I’ve focused on how racers
Dr. Jim TaylorOct 10, 2023




