psychology
The importance of the off-season and how it isn’t just a break but an opportunity to get better at the things that don’t show up on a start list: mindset, movement quality, and self-awareness. What can athletes and coaches do better to embrace these crucial aspects during off-season? Learn more.
Katie TwibleJul 28, 2025Burnout isn’t a sign of weakness; it’s data. Instead of seeing burnout as failure, we can treat it as valuable feedback and an opportunity. Learn more.
Katie TwibleJun 25, 2025Ski racing demands more than technical skills—it calls for an attitude that embraces risk and shuns regret. I have worked with racers from juniors to World Cuppers and consistently see that those who commit fully, even in the face of uncertainty, avoid the lasting sting of regret that comes from playing it safe.
Dr. Jim TaylorFeb 26, 2025Stef Fleckenstein, a SYNC Independent Athlete, has faced the toughest challenges in alpine ski racing. She remains determined to return to the World Cup circuit, and her approach to mental resilience offers valuable lessons for any athlete.
Press ReleaseJan 31, 2025The choice is yours. Do you want to pay now or pay later?
Dr. Jim TaylorJul 13, 2016The conclusion of the ski season can be a time of excitement, relief, and suffering for parents.
Dr. Jim TaylorApr 11, 2016Expand you perception of the quality of a training day to become a more adaptable ski racer.
Dr. Jim TaylorFeb 02, 2016Particularly for a sport such as ski racing, risk is essential for success.
Dr. Jim TaylorJan 02, 2016Six ways ski racing makes absolutely no sense, but why it's still worth pursuing.
Dr. Jim TaylorDec 04, 2015The real fear of failure is about the fear of experiencing painful emotions.
Dr. Jim TaylorNov 10, 2015To achieve total success, ski racers must be willing to accept total failure.
Dr. Jim TaylorNov 03, 2015Failure teaches racers humility and appreciation for the opportunities that they’re given.
Dr. Jim TaylorOct 29, 2015Too much praise of any sort can be unhealthy.
Dr. Jim TaylorOct 26, 2015What you do this fall will have a big impact on how you ski this winter.
Dr. Jim TaylorSep 01, 2015Facts and informed opinion may carry weight intellectually, but anecdotal observations weigh far more emotionally.
Dr. Jim TaylorAug 24, 2015Watching video can keep you mentally sharp and allow you to develop your ski racing skills when you’re not on snow.
Dr. Jim TaylorJul 27, 2015One of the biggest lessons I've learned is that training really does matter.
Dr. Jim TaylorJul 07, 2015Most people think of frustration as a bad emotion, but it is actually more complex than that.
Dr. Jim TaylorJun 15, 2015



