Oakley

Lucas Pinheiro Braathen leads the Sölden men's World Cup GS opener. Seven high-bib racers advance, including Great Britain's Freddy Carrick-Smith, while River Radamus leads the American challenge.

Mikaela Shiffrin and Lucas Pinheiro headline Oakley’s new snow collection, featuring Mont Scape goggles, new helmets and mountain-to-street apparel.

Mikaela Shiffrin is expanding her impact beyond competition, launching a $1 million initiative with Share Winter Foundation and industry partners to increase youth access to skiing and snowboarding. The “GOAT Gives Back” event at Copper Mountain aims to inspire the next generation while addressing one of the sport’s biggest barriers—access.

Mikaela Shiffrin wins the Hafjell slalom in dominant fashion, securing her ninth slalom globe and capping a historic season with nine victories in ten races.

Mikaela Shiffrin wins the women’s World Cup slalom in Åre for her 72nd career slalom victory and strengthens her lead over Emma Aicher in the overall race.

Oakley’s AURA Collection debuts at the height of winter sports season, delivering a bold color-shift design across eyewear, helmets and apparel inspired by the raw intensity and unseen grind of elite athletes.

Mikaela Shiffrin erased a first-run deficit with the fastest second run of the night to win the Semmering women’s World Cup slalom by 0.09 seconds, surviving a race transformed by improved conditions and 12 lead changes.

Mikaela Shiffrin crushed the field in the Courchevel night slalom, extending her slalom winning streak as dramatic lead changes and big second-run moves defined the night.

AJ Ginnis leaves Fischer after nearly three decades and begins a new chapter ahead of the 2026 Olympics. After an early injury ended his 2024–25 season, the World Championship medalist prepares for a comeback with a new ski brand and coaching team.

The first of two St. Moritz super-G races delivered excitement from start to finish, with Lindsey Vonn’s much-anticipated comeback adding a historic layer to the event. While Austria’s Cornelia Hütter claimed victory and a star-studded podium showcased the best in the sport, Vonn’s 14th-place finish proved she remains a formidable competitor. The race also highlighted strong performances from the Italian team, which placed four skiers in the top six, demonstrating their dominance in speed events.

Growing up and learning to ski near Oslo with a Norwegian father and Brazilian mother, Lucas Pinheiro Braathen emerged as a significant force within the Norwegian Ski Federation. His passion for personal branding and sponsorships brought him into conflict with the Norwegian Ski Federation, whose restrictions on athlete sponsorships clashed with his vision. This disagreement played a significant role in his decision to step away from competitive skiing.

Escape the ordinary and unlock a new snow odyssey with the Oakley® Line Miner™ Pro goggles, made to enhance reality for unmatched clarity and performance on the slopes. 

Mikaela Shiffrin has joined forces with Oakley once again to launch a new series of signature goggles for the 2024/25 season.

Marcel Hirscher, a skiing legend and eight-time World Cup overall champion, made a highly anticipated return to slalom racing in Levi, Finland, on Sunday. Now representing the Netherlands, his mother’s native country, Hirscher faced a tough challenge on the icy slalom course

Kendahl Roufa Photo: Skapare Photography & Camden Palmquist Photo: U.S. Ski & Snowboard Two Americans

Lucas Pinheiro Braathen has just wrapped up the fourth edition of the LUCI Foundation's ‘Lucas Braathen Race Camp’ in Oslo, Norway. Atomic and Oakley had great involvement in the success of the camp.

Saturday, March 16th, Saalbach Austria, Stifel US Ski Team's shining star Mikaela Shiffrin overcame a first-run deficit to earn her seventh World Cup slalom victory of the season.

Saturday, March 16th, Saalbach Austria, the only woman not named Mikaela Shiffrin or Petra Vlhová to win a World Cup slalom this season; Sweden's Anna Swenn Larsson has the first-run lead. Skiing with bib 2 in warm salted snow, the Soldeu slalom winner has put herself in the driver's seat for her career fourth victory.